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We’re thrilled to be launching GEM, the first real food vitamin today. Our team has spent the last year devouring thousands of scientific articles ...

Vitamin B12: The Energizer We all know the B vitamins, but how much do we really know about them and their benefits? Look no further for the 101 ...

The Sunshine Vitamin: For the Working Woman At GEM, we believe in the sunshine vitamin. She is our superwoman – our mood, immune system, and even o...

We only get to live in one body and one earth. We must take care of them, nourish them, and strengthen them, together. We believe taking care of yo...

A Stress-Free Guide to Ashwagandha: The Stress Relief Herb All day, every day: stress finds you. It seeks you out. You can run, it seems, but you c...

Today, more than half of Americans take a daily multi-vitamin. What is this? Why does it exist? Do we even need it? Before we invented the future o...

Why we built GEM for Womankind.  👧 👧🏻 👧🏽 👧🏿  Women are different than men in many, many ways. For starters, women simply have different anatomie...

Algae: Here’s why we’re so obsessed with this misfit plant  “You are what you eat” is a haunting truth in America.- In a recent study form UCLA, s...

We have a deep appreciation for the nutrient-dense superfoods that have powered our bites and empowered the GEM community. When we first conceived ...